Adriana Kuprešak-Matak studied Fashion Business and Design at Sydney’s famous FBI Fashion Collegeand has over 11 years of fashion industry experience. Starting her career in fashion, Adriana began as a sales assistant for David Jones not long before being scouted off the floor for a natural talent in visual merchandising. Throughout the years, Adriana divided her skill set and love for sales and merchandising, also freelancing for Visual Empire, a company dominating the visual creative scene in Australia. Adriana also assisted Colleen Cuneo, Founder of Cuneo Productions, Australia’s most renowned high end production and events company. She was also the first personal stylist for celebrities Didier Cohen and Jesinta Campbell before leaving Sydney over four years ago.

Over the past four years, Adriana has cemented herself as a well known travel and lifestyle writer, splitting her time between London and Zagreb while writing about the missing pieces of her life in between. This blog portrays a personal journey one that focuses on the finer details of life in Croatia as a diaspora, where to visit & things to do in Croatia and the ever emerging gastronomy scene in the country.

While Adriana’s natural love for writing about Croatia is obvious, she is also very open about her former struggles with depression, alcoholism and trauma stemming from an abusive relationship.

Her widely read personal blog and impressive writing style has given her access to some of the world’s not so easy to access digital platforms for writers such as The Huffington Post, Elite Daily, Jetset Times, Tiny Buddha and Rebelle Society.


FAVOURITE QUOTE ☓ “The world is following your example on how to treat you.” Lisa Nichols

PERSONAL AESTHETIC ☓ Minimalistic & comfortable, with a few key pieces

INVITE 8 PEOPLE TO A DINNER PARTY DEAD OR ALIVE ☓ Lou Andreas Salome, Gary Vaynerchuk, Ariana Huffington, Lisa Nichols, Robert Greene, Brene Brown, Esther Perel & my mother’s father.