I like influencers that promote brands they like and are not in their industry just for the money. There are a few influencers like that in Croatia that I have major respect for. If someone is doing it only for the money and free product, people very quickly catch on and it can only harm your brand. For me, it’s a waste of money to produce.
To be a good influencer in Croatia you need to have a good relationship with your followers, it is vital to be open in commnication betweeen influencer and follower. You need to be consistent with the quality of your photos, regulary posting interesting material, however, most importantly be yourself. Yes, it imporant to follow the latest fashion trends but be yourself whilst doing it, don’t copy what everyone else is doing, put your own individual spin on it, don’t be afraid to be you.