Fairy Tale Flowers, Chelsea in Bloom | SW3 in Pictures


It’s that time of year again where London celebrates Chelsea in Bloom. This was articulated in blossoming fashion with retailers within the SW3 postcode taking spectators to an enchanted fairytale outside their shop fronts. Side by side and standing out in their own unique ways were renowned luxury boutique, Browns and Brunello Cucinelli leaving passers-by with no other choice but to take some pictures with their excellent interpretation of this year’s theme, ‘Fairy Tales.’ 

Take a look at these truly magical creations…


The People’s Champion Award for 2015 went to Kate Spade and their stunning use of carnations to create oversized flamingos, a personal favourite also.


Taken a stroll around Sloane Square and experienced some of these magnificent creations? Which were some of your favourites? Leave your comments below.

Have a wonderful Bank Holiday weekend!




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